R U OK? because ‘U Matter to Me’

hello • 3 March 2020


Sixty marchers emblazoned with ‘U Matter to Me’ joined the R U OK? float at the 2020 Sydney Gay and Lesbian Sydney Mardi Gras Parade.

While many Lesbian, Gay, Bisexual, Transgender or Intersex (LGBTI) and other sexuality, gender and bodily diverse people live happy, healthy and productive lives, the National LGBTI Alliance reports the community continue to experience a higher risk of suicidal behaviours than non-LGBTI people [1].

R U OK? wanted their presence to be a vocal and visible reminder to check in and ask “Are you ok?”

R U OK? Ambassador and media personality Brooke Blurton travelled from Perth WA, to take part in the parade for first time.

“As a bisexual woman and Yamatji Noongar woman, being here to champion R U OK?’s ‘U Matter to Me’ message is a proud and emotional moment,” said Blurton.

“We’ve lost far too many people from our beautiful diverse Australian community, and we all have a part to play in decreasing the statistics. It’s so important we let the people around us know we genuinely care and are truly here to listen. A great place to start is asking ‘Are you ok? Because you matter to me” when we spot the signs they might be struggling with life.”

R U OK? worked in close consultation with the National LGBTI Health Alliance to celebrate the diversity of the community at the parade. Marchers included representatives from R U OK? partner organisations and community supporters. Some of those who took part have been touched by suicide and all are passionate about spreading the R U OK? message

R U OK? Community Ambassador and mental health advocate Craig Mack, from Sydney, joined the R U OK? float and believes the ‘U Matter to Me’ message will encourage the community to talk and listen more, becoming more informed by hearing positive voices of support.

“What matters to us? Our LGBTI friends, family, adopted families and loved ones matter us. Their wellbeing matters to us. Ensuring they are supported, they feel connected and they feel a sense of belonging and identity matters to us. We want to ensure the people who make up our LGBTI community are protected from the path to suicide,” said Mack.

“To show them how much they matter – we check in and start regular meaningful conversations. We learn that asking “Are you OK” is easier and more powerful than we think, and we educate ourselves on what support is available. We want this community to hear, see and believe how much we support them and to know that we are genuinely here to listen.”

The R U OK? float was proudly supported by Anytime Fitness Australia, Avis Budget Group Australia and Fourth Wall.

In addition to a physical presence at the 2020 Gay and Lesbian Sydney Mardi Gras Festival, R U OK? will be getting the message out through their ‘U Matter to Me’ online hub. The hub contains resources and shares real-life stories illustrating how to check in on your mates and loved ones in a meaningful way.

Visit our LGBTIQ+ Hub to access these free resources.

[1] Working Together to Prevent Suicide: National LGBTI Health Alliance Statement on World Suicide Prevention Day, 10 September 2019: https://lgbtihealth.org.au/wspd2019/


14 December 2025
The recent incident in Sydney has left many feeling distressed and overwhelmed, and you may notice the children in your life are struggling too. Below, you’ll find advice from mental health experts on caring for your own wellbeing, and providing meaningful support to others in the days and weeks ahead. Talking to children about traumatic events Children are likely to have seen and heard distressing information about this incident. Ongoing news coverage, images and discussion can intensify feelings of anxiety, sadness and anger. The Child Mind Institute has published a practical guide to help parents and carers talk with children about traumatic events. The guide offers practical age-specific advice and has been developed by experts in child psychology, you can access this guide here . Events involving violence or serious harm can be especially difficult for children to understand or discuss. The guide focuses on helping children feel safe, supported and reassured, and encourages parents, carers or guardians to: Provide comfort and reassurance, including physical affection Remain calm and measured when discussing the event Maintain regular routines to restore a sense of normality Encourage play, connection and time with others Share honest, age-appropriate information from trusted sources Limit children’s exposure to news, especially younger children Listen patiently and validate children’s feelings Recognise that fear, anger, sadness or guilt are all normal reactions Looking after yourself, and supporting others Rachel Clements, R U OK? Advisor, and Director of Psychological Services at Centre for Corporate Health, said strong emotional reactions are normal and healthy for people of all ages following public acts of violence, even among those not directly impacted. “Some reactions that are incredibly normal are concern, shock, horror, disbelief. When that wears off sometimes, people experience stronger feelings, sometimes anger, despair, sadness, anxiety or fear-based behaviour."  Ms Clements advised that connecting with friends, sporting clubs, or workplace networks, and simply asking ‘are you OK?’, can play a key role in supporting people experiencing distress. "This event will disrupt the nervous system. One of the most important things we can do is stay connected, talk to each other and lean into supportive conversations,” Ms Clements said. She suggested starting a genuine conversation by asking questions such as: 'it's been tough watching this information coming to light, how are you feeling about it?’ “Then, all you’ve got to do is listen with empathy, without judgment or interruption, and just allow someone to talk about their experience and how they are feeling. When it is the right time in the conversation, you can then gently guide someone towards supportive actions, like doing some gentle exercise, staying connected with friends and family, or maintaining regular routines.” Ms Clements emphasised the importance of checking in again to ensure people have continued support. If you notice someone’s distress is ongoing for several weeks and begins to affect their work or social life, professional help should be encouraged. If you or the children in your care are experiencing ongoing distress, consider speaking with a doctor or another trusted healthcare provider. Free and professional 24/7counselling services are available, find contact details here . If you or someone you know is in immediate danger, call 000. Ask R U OK? Any Day.
11 December 2025
This year, Australians continued to grow their confidence and capability to ask, 'are you OK?' any day of the year - reminding us how real connection and meaningful conversations can happen in the most ordinary, everyday moments. Across every age and stage of life, people helped normalise these important check-ins by looking out for one another, reducing stigma, and driving genuine change. Thanks to our supporters, awareness continues to expand in schools, workplaces, sporting clubs, and communities in every corner of Australia. Thank you to everyone who started conversations, and to everyone who supported the mission and work of R U OK?. Below is a short video which shares a glimpse of the activity made possible through collaboration. *Voice-over by former-CEO, Katherine Newton.
10 December 2025
From growing up on farms to a shared interest in history, Australians, young and old, are discovering just how much they have in common, and how storytelling can connect generations in unexpected ways. What’s bringing them together is 'Heart and Soul Story', a social enterprise that fosters intergenerational connections. Through its programs, young people and older generations come together in aged care homes and schools to share stories, build life skills, and prevent loneliness. At a recent session which encouraged everyone to Ask R U OK? Any Day, students visited an aged-care community with R U OK? Conversation Bingo cards, which feature prompts to spark humour, curiosity, and connection.
Show More