LEARN WHAT TO SAY AFTER R U OK? WITH RELEASE OF INTERACTIVE VIDEO FOR R U OK?DAY 2020

Sensis Master • 9 September 2020

R U OK?Day is tomorrow, Thursday 10 September, and this year R U OK? is encouraging Australians to learn what to say if someone in their life says they are not OK.


R U OK? has launched an interactive conversation roleplay video to add to a suite of free digital resources designed to build the confidence and skills of Australians so they can navigate a conversation with someone in their life who might be struggling.


This year R U OK?Day coincides with World Suicide Prevention Day which will focus further attention on the role that each of us can play in suicide prevention efforts.

R U OK? CEO, Katherine Newton says 2020 has been a challenging year for everyone and circumstances have made it even more important for us all to stay connected.  

"In the words of our late founder, Gavin Larkin, R U OK?Day is a day to think about someone other than yourself and, if you are well and able, be willing to support those around you who might be struggling,” said Ms Newton. “But we also acknowledge that sometimes you might feel a little uncomfortable or awkward if someone says they’re not okay.

“That’s an understandable reaction and it’s why this year we’re reminding Australians there’s more to say after R U OK? and encouraging them to learn what to say next,” said Ms Newton. “It’s important we know how to keep the conversation going because a conversation really can change a life.”

The R U OK?Day interactive short film is now live at www.ruok.org.au/how-to-ask

Alongside the interactive short film, R U OK? 2020 has developed and collaborated with others to deliver a host of free digital assets and virtual experiences including ‘Ask the Experts’ videos that share conversation tips, an ‘Australia at Home’ free live webinar, video messages for schools, workplaces and community groups, as well as a range of social media and out of home activations, virtual and in-person presentations by Community Ambassadors around Australia and downloadable information kits. 

Thousands of COVID safe or virtual activities will also be hosted by suicide prevention networks, social and sports clubs, community groups, workplaces and schools across the nation to mark this national day of action.

‘There’s more to say after R U OK?’ Learn what to say next at www.ruok.org.au 

- ENDS –



by Katherine Newton 16 October 2025
After ten years of teamwork, partnerships, growth, and countless conversations, I will be stepping down as CEO from 1 December 2025. It has been an extraordinary privilege to contribute to the growth of this movement and to witness meaningful change before my eyes. Gavin Larkin founded R U OK? because he believed conversation has the power to change lives. One seemingly simple question, when asked with genuine intent and care, can start a meaningful and sometimes complex conversation. And that’s what Gavin wanted. For people to look beyond responses of “I’m fine” or “All good” and ask, “Are you really OK?”. The notion of going deeper with conversations, of asking a second time, of trusting our guts and moving past our hesitation - is being grasped and moving beyond one day to any day. Whilst saying “G’day how are you?” will always be a greeting - we can do more. When Gavin lost his father to suicide he wanted to try and protect other families from the pain his endured. He wanted to get people talking and having real chats about how they’re feeling with their mates, their family and their colleagues. In locker rooms, lunch rooms, and lounge rooms across the nation. But he approached it from a different angle. Gavin wanted all of us to have the confidence to support the people we care about who might be struggling with life. To make conversations a natural part of our behaviour, to openly show our signals of support. So as R U OK? generations continue to evolve, my chapter is coming to a close. How fortunate I am to have been part of the story. From hesitant glances during presentations in 2015 to queues of people waiting for a conversation in 2025. From yellow wigs in the office, to welcoming yellow-swathed Ambassadors to share their lived experience. From yellow coffee cups in a café, to yellow cars driving into communities nationwide. And yes, there’s been a few cupcakes along the way. Social change is happening, and we are all a part of it. No one organisation can prevent suicide, no one individual can save everyone - but the power of many can make a difference.
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