Hungry Jack’s crew front campaign

Sensis Master • 10 August 2015

Four Hungry Jack’s crew members are the faces of the 2015 in-restaurant R U OK? campaign.

Jelena Vidovic, Emma McCubben, Madeline McDonald and Trace Russell were selected as the winners of a national competition, which involved writing a heartfelt note of thanks to someone who’d given them a helping hand.

The winners were hosted in Sydney by R U OK? and Hungry Jack’s, where they were photographed and filmed as part of the campaign.

We caught up with Jelena to find out how the day went …

Q: Why did you decide to write a note of thanks?
A: When I came across the email asking for a note of thanks I knew I had to write it about Carla. I had to share with others how amazing she is and to show how conversations really can make a huge difference to people.

Q: What was it like writing it?
It felt really good to write the letter, as I hadn't told many people about how I was feeling on the day I spoke to Carla and now I get to share it with everyone.

Q: Did you learn anything new about yourself after you talked to Carla?
A: The day I talked to Carla, I learnt something new about myself for sure. I learnt that I shouldn't be afraid to open up to people if they ask me how I'm doing. I always felt like my problems were so minuscule compared to what others are going through and that I was putting my problems on others. I realised that wasn't the case at all. It's just nice to be able to tell someone who's listening and to know they care.

Q: What did Carla say when she read your note? Was she surprised?
A: Carla did not expect the note of thanks at all and was very surprised. I have thanked her many times beforehand but this was different, as I was sending a letter which is now going to be shared with countless people.

Q: What was your reaction when you found out you were going to be part of the Thanks for Asking campaign?
A: I was speechless when I found out I was going to be part of this campaign! Very grateful for the opportunity and was super excited to meet all the lovely people I met during the shoot. It was a unique opportunity and I am so thankful to have been a part of this amazing campaign.

Q: What was it like hanging out with the other crew members in Sydney?
A: I was very excited to meet Hungry Jack's crew members from different parts of Australia. We all got to know each other really well during the dinner and the day of the shoot - it was so much fun. They are amazing individuals and we still keep in touch.

Q: What is your most special memory of the visit?
A: I will never forget this experience. My most special memory was meeting all the amazing people during the short visit. Trace, Shakoby, Emma and Madeline are such an incredible group of people! I am so happy I got to meet them the way I did and we got to experience this together.

The campaign Thanks For Asking will be live in-store from 10 August and you can write your own note of thanks at ruok.org.au.


3 February 2026
From growing up on farms to a shared interest in history, Australians, young and old, are discovering just how much they have in common, and how storytelling can connect generations in unexpected ways. What’s bringing them together is 'Heart and Soul Story', a social enterprise that fosters intergenerational connections. Through its programs, young people and older generations come together in aged care homes and schools to share stories, build life skills, and prevent loneliness. At a recent session which encouraged everyone to Ask R U OK? Any Day, students visited an aged-care community with R U OK? Conversation Bingo cards, which feature prompts to spark humour, curiosity, and connection.
14 December 2025
The recent incident in Sydney has left many feeling distressed and overwhelmed, and you may notice the children in your life are struggling too. Below, you’ll find advice from mental health experts on caring for your own wellbeing, and providing meaningful support to others in the days and weeks ahead. Talking to children about traumatic events Children are likely to have seen and heard distressing information about this incident. Ongoing news coverage, images and discussion can intensify feelings of anxiety, sadness and anger. The Child Mind Institute has published a practical guide to help parents and carers talk with children about traumatic events. The guide offers practical age-specific advice and has been developed by experts in child psychology, you can access this guide here . Events involving violence or serious harm can be especially difficult for children to understand or discuss. The guide focuses on helping children feel safe, supported and reassured, and encourages parents, carers or guardians to: Provide comfort and reassurance, including physical affection Remain calm and measured when discussing the event Maintain regular routines to restore a sense of normality Encourage play, connection and time with others Share honest, age-appropriate information from trusted sources Limit children’s exposure to news, especially younger children Listen patiently and validate children’s feelings Recognise that fear, anger, sadness or guilt are all normal reactions Looking after yourself, and supporting others Rachel Clements, R U OK? Advisor, and Director of Psychological Services at Centre for Corporate Health, said strong emotional reactions are normal and healthy for people of all ages following public acts of violence, even among those not directly impacted. “Some reactions that are incredibly normal are concern, shock, horror, disbelief. When that wears off sometimes, people experience stronger feelings, sometimes anger, despair, sadness, anxiety or fear-based behaviour."  Ms Clements advised that connecting with friends, sporting clubs, or workplace networks, and simply asking ‘are you OK?’, can play a key role in supporting people experiencing distress. "This event will disrupt the nervous system. One of the most important things we can do is stay connected, talk to each other and lean into supportive conversations,” Ms Clements said. She suggested starting a genuine conversation by asking questions such as: 'it's been tough watching this information coming to light, how are you feeling about it?’ “Then, all you’ve got to do is listen with empathy, without judgment or interruption, and just allow someone to talk about their experience and how they are feeling. When it is the right time in the conversation, you can then gently guide someone towards supportive actions, like doing some gentle exercise, staying connected with friends and family, or maintaining regular routines.” Ms Clements emphasised the importance of checking in again to ensure people have continued support. If you notice someone’s distress is ongoing for several weeks and begins to affect their work or social life, professional help should be encouraged. If you or the children in your care are experiencing ongoing distress, consider speaking with a doctor or another trusted healthcare provider. Free and professional 24/7counselling services are available, find contact details here . If you or someone you know is in immediate danger, call 000. Ask R U OK? Any Day.
11 December 2025
This year, Australians continued to grow their confidence and capability to ask, 'are you OK?' any day of the year - reminding us how real connection and meaningful conversations can happen in the most ordinary, everyday moments. Across every age and stage of life, people helped normalise these important check-ins by looking out for one another, reducing stigma, and driving genuine change. Thanks to our supporters, awareness continues to expand in schools, workplaces, sporting clubs, and communities in every corner of Australia. Thank you to everyone who started conversations, and to everyone who supported the mission and work of R U OK?. Below is a short video which shares a glimpse of the activity made possible through collaboration. *Voice-over by former-CEO, Katherine Newton.
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