Virgin Mobile: It’s time to put the voice back into conversations

Virgin Mobile Australia is the R U OK? ‘Conversation Partner’ and wants to inspire as many people as possible to get in touch with someone they care about and rediscover the power of conversations.

The campaign is the latest example of Virgin Mobile’s commitment to ‘Making mobile better’ which launched in July.

The telco is offering their customers free national voice calls within Australia on R U OK?Day (11 September 2014), as well as running an integrated media campaign involving out of home, digital, rich mobile executions and commuter press. Live reads will also run on major national radio networks ARN, DMG and Southern Cross Austereo on 11 September.

Director of Brand and Communications, Nicole Bardsley, said this partnership will help the telco transform trivial mobile behaviours into something more meaningful.

“These days, we have a tendency to send a quick text or post to someone’s Facebook wall instead of picking up the phone. And while social media is amazing at facilitating regular contact with the people in our lives, the nature of the medium can sometimes get in the way of having powerful and in depth conversations, which can be so important to our relationships.”

Watch Sir Richard Branson's message for all Aussies here.

For more information on Virgin Mobile’s partnership with R U OK?, visit: makingmobilebetter.com.au.