Byron Bay Cookies joins forces with R U OK? for second year

hello • 23 June 2020

For a limited time, the Byron Bay Cookie Company has re-branded their best-selling Milk Choc Chunk cookie to help further raise awareness and funds for R U OK?

After a successful campaign in 2018, the Byron Bay Cookie Company is proud to be supporting R U OK? again this year by releasing a special edition cookie. Part of proceeds from each cookie sold will be donated to R U OK?, an Australian charity that focuses on suicide prevention, by inspiring and empowering everyone to meaningfully connect with people around them and support anyone struggling with life.

The co-branded R U OK? cookie has been baked in a way that makes it easy to break in half and share with a friend, family member or work colleague. 

Ahead of R U OK?Day on Thursday 10 September, the R U OK? Cookie by Byron Bay Cookies will be available in selected cafes from mid-June, as well as selected Coles supermarkets from August. 

The shareable cookie is also be available to purchase at store.ruok.org.au/limited-edition-byron-bay-cookie/

Katherine Newton, CEO, R U OK? said, “We’re pleased to be working with Byron Bay Cookies again. Sharing a cuppa and a treat is a good opportunity to start a meaningful conversation in a comfortable relaxed manner.”

Emilie Emond, Marketing Manager for the Byron Bay Cookie Company says, “R U OK? is a cause that means a lot to us as a brand and means a lot to our team, and we’re thrilled to be baking the R U OK? cookie again this year. We encourage all of our cookie lovers to stay connected by asking a simple question: ‘are you ok?’”

The limited release R U OK? Cookie by Byron Bay Cookies are now available here at a retail price of $42 for a box of 12, individually wrapped cookies to share. 


A woman and younger boy sit on a couch in a house.
29 April 2026
When distressing global news or uncertainty hits, it’s natural for people to feel a mix of emotions - but no one should have to carry it alone. Here's how you can lend support.
A trans flag with the sun in the background
22 April 2026
After a violent attack shook Leigh’s sense of safety and identity, it was connection and genuine care from friends that helped her find her way back.
Nazik, in a yellow t shirt, at an R U OK? event.
18 March 2026
With Harmony Week highlighting the importance of belonging, Nazik’s story of overcoming adversity shows how connection can shape a life.
Show More