R U OK? launches #FriendBetter campaign for young people

hello • Apr 03, 2023

R U OK? have released a campaign dedicated to young Australians aged 16 to 25. ‘#FriendBetter with R U OK?’ recognises that, like good friends, some things are just better together. 

Visit the #FriendBetter with R U OK?’ page and access the FREE resources here

#FriendBetter with R U OK?’ has been informed by the Connecting Young Australians report, which found seven in ten are willing to talk about their mental health when asked by a trusted friend, but a lack of skills and confidence is a barrier to young people supporting someone close to them.


The digital campaign presents everyday duos having supportive conversations; for example, a phone and charger feel better when they’re connected. These regular, meaningful conversations highlight that we all have what it takes to help our friends feel supported during what is a transitional phase of life for young people.


The duos link through to short, easy-to-digest conversation guides that address the top life stressors for young people as identified in the research including motivation, financial stress, relationships, mental health, and academic stress.


"Our research shows that the young people in our world won’t always tell us they need support, so it’s up to us to make asking how they’re really going and offering our support a part of our everyday friendships," said Katherine Newton, R U OK? CEO.


"We want young people to know that when we offer that support genuinely, it can help people feel better about themselves and their situation."


"Through ‘#FriendBetter with R U OK?’ we want to equip young people with the skills and confidence to ask the question, listen, and help a friend navigate life’s ups and downs, which happen to all of us," she said. 

View #FriendBetter with R U OK? resources

This campaign was developed with the support of our Conversation Partner, ING Australia.


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