Hungry Jacks: Hungry Jack’s starts conversations to make a difference

Robyn Ward • 8 January 2015

R U OK? will reach into the heart of almost 400 communities, thanks to a new partnership with Hungry Jack’s.

As Principal Partner, Hungry Jack’s will help R U OK? engage with more than 16,000 staff (many of them young people), as well as millions of customers.
R U OK? General Manager Brendan Maher said the partnership will help R U OK? inspire more Australians to start life-changing conversations.

“As a small team working tirelessly to empower all people to ask that simple question, this partnership represents a unique opportunity to engage with people throughout the year,” Brendan said. “It also means that we’ll be able to increase our presence in Western Australia – the heartland of Hungry Jack’s.”

Hungry Jack’s launched the partnership to its crew in mid-July and will continue to share tips on how to start a conversations via online presentations, video content and posters.

Customers will be invited to get involved from Tuesday 29 July and will be able to take home conversation cards, read tips and donate to R U OK?

Hungry Jack’s National Marketing Director, Paul Tredinnick said Hungry Jack’s is proud to support R U OK? as its first ever Principal Partner.

“Hungry Jack’s is part of more than 370 communities across Australia, so it’s important for us to do something that makes a difference.

“By partnering with R U OK?, Hungry Jack’s will help crew and customers ask “are you ok?” of family and friends who might be struggling,” said Mr Tredinnick.


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After ten years of teamwork, partnerships, growth, and countless conversations, I will be stepping down as CEO from 1 December 2025. It has been an extraordinary privilege to contribute to the growth of this movement and to witness meaningful change before my eyes. Gavin Larkin founded R U OK? because he believed conversation has the power to change lives. One seemingly simple question, when asked with genuine intent and care, can start a meaningful and sometimes complex conversation. And that’s what Gavin wanted. For people to look beyond responses of “I’m fine” or “All good” and ask, “Are you really OK?”. The notion of going deeper with conversations, of asking a second time, of trusting our guts and moving past our hesitation - is being grasped and moving beyond one day to any day. Whilst saying “G’day how are you?” will always be a greeting - we can do more. When Gavin lost his father to suicide he wanted to try and protect other families from the pain his endured. He wanted to get people talking and having real chats about how they’re feeling with their mates, their family and their colleagues. In locker rooms, lunch rooms, and lounge rooms across the nation. But he approached it from a different angle. Gavin wanted all of us to have the confidence to support the people we care about who might be struggling with life. To make conversations a natural part of our behaviour, to openly show our signals of support. So as R U OK? generations continue to evolve, my chapter is coming to a close. How fortunate I am to have been part of the story. From hesitant glances during presentations in 2015 to queues of people waiting for a conversation in 2025. From yellow wigs in the office, to welcoming yellow-swathed Ambassadors to share their lived experience. From yellow coffee cups in a café, to yellow cars driving into communities nationwide. And yes, there’s been a few cupcakes along the way. Social change is happening, and we are all a part of it. No one organisation can prevent suicide, no one individual can save everyone - but the power of many can make a difference.
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